What Is Ad Server Software?
Ad server software is technology used to manage and deliver digital advertisements across websites and advertising campaigns. It provides operational controls for campaigns, creatives, targeting, delivery and measurement.
AdMove brings these functions together in a web-based platform designed for publishers, advertisers, agencies and advertising operations teams.
AdMove Ad Server Software Features
Campaign Management
Create campaigns and configure their schedules and delivery requirements.
Creative Management
Manage multiple advertising creatives and connect them to campaigns.
Publisher Websites
Manage advertising delivery across multiple configured website properties.
Geo Targeting
Configure campaign targeting using supported country, state and city controls.
Device Targeting
Control delivery according to device, browser and operating system requirements.
Frequency Capping
Configure limits on how frequently campaigns are delivered to users.
Reporting
Review impressions, clicks and campaign delivery information from the dashboard.
API Access
Use AdMove's API capabilities for supported advertising workflows and integrations.
Ad Server Software for Publishers
Publishers can use AdMove to organize website inventory, campaigns and creatives while maintaining control over how advertising is delivered across their properties.
Campaign targeting and frequency controls provide additional flexibility for managing different advertising requirements.
Ad Server for Advertisers and Agencies
Advertisers and agencies need an organized way to manage campaigns, creative assets and delivery settings. AdMove provides a centralized interface where advertising operations can be configured and monitored.
Campaign Targeting and Delivery Controls
AdMove supports advertising controls including:
- Geographic targeting
- Device targeting
- Browser targeting
- Operating system targeting
- Frequency capping
- Campaign scheduling
- Creative management
- Website and placement management
Ad Server Software vs an Ad Serving Platform
The terms ad server software and ad serving platform are often used for closely related advertising technologies. Both generally involve managing campaigns, delivering creatives and measuring advertising activity.
If you are comparing platforms, read our Best Ad Serving Platform for Publishers & Advertisers guide for an overview of AdMove's ad serving capabilities.
How AdMove Works
1. Create a campaign
Set up the advertising campaign and delivery requirements.
2. Configure creatives
Add the creative assets required for your campaign.
3. Choose targeting
Configure supported geographic, device, browser, OS and frequency controls.
4. Connect websites
Configure publisher properties and advertising placements.
5. Monitor delivery
Review campaign impressions, clicks and delivery performance.
Frequently Asked Questions About Ad Server Software
What does ad server software do?
Ad server software helps manage, deliver and measure digital advertising campaigns across configured advertising inventory.
Who can use AdMove?
AdMove is designed for advertising workflows involving publishers, advertisers, agencies and ad operations teams.
Does AdMove provide campaign targeting?
AdMove includes supported geographic, device, browser and operating system targeting controls as well as frequency capping.
Can I manage multiple campaigns and creatives?
AdMove provides campaign and creative management capabilities designed for running and organizing multiple advertising activities.
Try AdMove Ad Server Software
Manage campaigns, creatives, targeting and advertising delivery from one platform.
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